The main characteristics of packaging include protecting goods, convenient storage and transportation, recognizability, matching with corporate brand tone, craftsmanship and aesthetics.
Protecting goods: The primary function of packaging is to protect goods and prevent damage during transportation and storage. This is the basic requirement of packaging design, but it is also the most easily overlooked aspect.
Convenient storage and transportation: Packaging should facilitate the storage and transportation of goods and reduce logistics costs and time.
Recognition: Good packaging design can make people recognize the product content in a short time, which helps to enhance the market competitiveness of products.
Matching with corporate brand tone: Packaging design should be consistent with corporate brand image and reflect the company's positioning and market strategy.
Craftsmanship and aesthetics: Excellent packaging design requires exquisite craftsmanship and aesthetic design to enhance the added value of products and consumers' desire to buy.
Green and environmental protection: Modern packaging design pays more and more attention to environmental protection and sustainable development to reduce the impact on the environment.
These characteristics work together to make packaging play an important role in the circulation of goods, not only protecting goods, but also promoting sales and enhancing brand image.
